`Sgt. Pepper's Magical Mystery Board´

[AnyRoad69]

http://news.yahoo.com/s/nm/20050907/music_nm/financial_fund_fidelity_dc

NEW YORK (Reuters) - Former Beatle Paul McCartney, whose music helped stir the rebellious counter-culture movement of the 1960s, will soon deliver a different kind of message -- pitching financial planning.



Boston-based Fidelity Investments signed up the singer for ads designed to show the privately held mutual fund giant can help people achieve their dreams, said Claire Huang, Fidelity's executive vice president for advertising.

McCartney is the biggest celebrity ever signed up by Fidelity, which manages more than $1 trillion in funds.

They ad, titled "This is Paul" and crafted with advertising agency Arnold Worldwide, will air in the United States and Canada this month and feature a chronological tour of McCartney's life.

Huang said the company chose McCartney because he is innovative, authentic and a respected leader in his field.

"We see Fidelity as being the same in our field and we think this is definitely good for both parties," she told Reuters in an interview..

Fidelity long relied on former fund manager Peter Lynch, whose shock of white hair made him instantly recognizable with millions of investors, as the company's best known pitchman.

The company is currently running a series of advertisements featuring average people who have reinvented themselves and rely on Fidelity for financial advice.

The contract with McCartney was hammered out in a little less than a year and Fidelity said the 63-year-old singer approached the firm to help sponsor his upcoming concert tour.

[Die schon wieder]

Ich kann mir nicht helfen, irgendwie kann ich mich mit diesem Gedanken überhaupt nicht anfreunden.

[Wolfgang]

Paul als Werbefigur? Also, verstehen kann ich das nicht. Das hat er nun doch wirklich nicht nötig...

Gruß, Wolfgang
_________________
Let's sing another song, boys! This one has grown old and bitter.

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